dotcolm  graphic/print media

America’s Cup: Presented by Prada 

2021 

Conceptual poster for the America’s Cup event.
This project was developed during a typography course at the School of the Art Institute Chicago.

I thought critically about using text as an image throughout the process of this design—I offset and repeated the event title ‘America’s Cup’ to communicate the diagonal movement of the yachts in the race. My objective was to create the essence of the event through text and color as well as create a functional poster; informing viewers about details of the event. I strongly considered sophistication through simplicity in my approach.




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