dotcolm  vector graphics

Hello Dynamics 

2021 

Conceptual identity for a merge of the companies Hello Kitty and Boston Dynamics.
This project was developed over a few weeks for a graphic design course at the School of the Art Institute Chicago.

I imagined these companies would be involved in robotic defense manufacturing, and developed custom ‘HELLO’ lettering in an LCD-display style to emphasize a sense of technology. In some iterations, I paired ‘HELLO’ with a bold ‘DYNAMICS’ to evoke a Raytheon-esque feeling—corporate and industrial. Some versions incorporate a hand icon I created to represent robotic movement; a subtle letter ‘H’ is hidden in this symbol to subconsciously reinforce the brand.



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